Di. 18. April 2006 22:04
No Frills — Simon Calder
Simon Calder promises to tell
the truth behind the low-cost
revolution in the skies, and one question promised to be
answered according to the back cover is
how … they manage
to sell seats for next-to-nothing, yet still make massive
profits. While the book is surely an entertaining read, it
falls short of really answering this last question, which I was
most keen to find the answer for. There are hints sprinkled all
over the book, for example that Ryanair sometimes gets subsidies
from local authorities for flying to obscure airfields. A bit
surprising was that they seem to make good money from in-flight
sales. Of course the Internet plays a role, and somewhere there is
an information about fuel costs per flight.
But I was disappointed to not find a simple overview that adds up typical costs per flight and demonstrates that these can indeed be covered by, say, 140·€70=€9800.
Instead there is a lot of folklore and history about the many no-frills airlines. Well known ones are covered as well as less well known ones, but the focus lies surely on Britain, while rather big players like Germanwings are only mentioned in passing.
To sum up: nice for some entertaining reading, but very weak on really getting the point made of why the cheap airlines can often be so cheap.
Just came across this link leading to a video about safety and security at Ryanair.
More information about the book.